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Doing the right thing means the world to us. We make carpets with a conscience, being total transparent about what’s in our products and using ethically-sourced natural fibres wherever we can.

Our Products


Over 85% of our products are made from sustainable natural sources. 

Where hard-wearing synthetic fabrics are the only practical option, our timeless designs and production quality can be trusted to last, cutting the resource cost of wasteful replacements. We see it as smart sustainability. 

We care and we are aware that every sample delivered to you will involve some kind of carbon emission. Thats why, through our partnership with Ecologi, we will plant a tree for every sample order you place online with us. 

Alternative Flooring, Sisal plant, sustainable, renewable, natural material

Our People


We love promoting the well-being of everyone involved with Team Alternative, from our in-house team to every wonderful individual manu-crafting our products. 

We collect, recycle and re-use all our carpet poles from our Retail Partners. 

We use environmentally friendly packaging; including marketing materials, brochures through to carpet packaging. 

We pledge a monthly fee per employee to Ecologi which offsets the carbon footprint of every employee's lives, as well as offsetting any business travel. This in total is 456 tonnes of CO² to be offset over the course of a year. 

Our Planet


Ultimately, we care about treading lightly. 

Through our pledge with Ecologi we are involved in very worthwhile, well managed projects which help the planet.

Click here to view our Ecologi profile and the see projects we have already supported. 

Alternative Forest Update


So far, we have planted 2,634 real trees in our Alternative Forest. Here is a breakdown of the projects we have supported,

How much carbon do these trees absorb?

Reforestation is widely understood as a major natural climate solution. From an ecological point of view we’re only just grasping the cost of what life is like without trees.

With our mangrove trees they capture up to 
four times as much carbon per acre than tropical rainforests. Three quarters of tropical fish rely on their root systems for nurseries and shelter.

The reforestation projects we fund aren’t certified as carbon offsets. The carbon emissions they will sequester will happen in the future, so for any reporting on offsetting a carbon footprint we only use certified offsets from our 
other projects (such as renewable energy). It’s this combination of making reductions today, and planning reductions in the future that is our approach to comprehensive strategy of limiting climate change.

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