Get designing! Create your own made to measure rug or carpet runner with our online Make Me A Rug

close basket

Your favourite products have been saved in your wishlist, click the heart to view them anytime.
View Wishlist

  • Flooring you fall in love with

    Wool Carpets -  so many reasons to choose this perfect luxury investment for your home.

    Wonderful Wool; so many reasons to choose this perfect luxury investment for your home.
    View our Wool Carpets

  • Different feels good

    Natural Fibre Carpets - Sisal, Jute, Coir and Seagrass textural heaven for your feet.

    Wholesome naturalness spinning through; Sisal, Jute, Coir and Seagrass textural heaven for your feet.
    View our Natural Fibre Carpets

  • We care about treading lightly

    Deep Pile Carpets - choose from our Barefoot eco luxury or our shiny man-made fibre, Luxx.

    Carpet to sink your toes into. Choose from our Barefoot eco luxury or our shiny man-made fibre, Luxx.
    View our Deep Pile Carpets

  • Smart sustainability

    Faux Carpets,  practical and smart for everywhere and anywhere.

    Man-made, hard wearing ‘look a likey’ carpet. Practical and smart for everywhere and anywhere.
    View Our Faux Carpets

  • Why should walls have all the fun? 

    Patterned Crafted Carpets - play with geometrics, floral, stripes, dots and herringbones. British AND packed with personality.

    Play with geometrics, floral, stripes, dots and herringbones. British AND packed with personality.
    View our Patterned Crafted Carpets

  • Get that warm feeling inside

    Make Me A Rug or Runner - made to measure and bespoke combinations, designed exclusively by you.

    Made to measure and bespoke combinations, designed exclusively by you.
    Get creative; Make Me A Rug or Runner

For us, it’s never just a carpet. From our earliest days we’ve set about making carpets, rugs and runners that get as much attention and adulation as any other interiors feature. Made from the finest wool, sisal, coir, seagrass, jute and faux materials from around the world. Our collaborations with leading interior designers allow us to push the boundaries in flooring design.

We’re a beacon of creativity in the world of interiors, always looking to surprise and excite people with new ideas on colour, texture and pattern.

Alternative Flooring Logo

Our Vision is to be in the hearts,
minds and homes of stylish
individuals everywhere.

The Alternative Blog

Read our latest stories on product features & events.

MAGNIFICENT DESIGN

View the wonderful work of two of our creative collaborators Margo Selby and Louisa Knapp at the ‘Magnificent Design’ exhibition at The Museum of Carpet.

LEOPARD IS A NEUTRAL – ERICA DAVIES

Erica Davies takes to us about her love of Leopard, now extending to her home where she has Alternative’s indulgent faux fur British wool carpet in her bedroom!

A day in the life of an Alternative stylist…

Go behind the scenes with Interior Stylist Susie Clegg and Alternative….

Amelia’s Dream Home

London based travel, fashion, beauty and lifestyle influencer Amelia Liana chose Alternative carpets, rugs and runners for her new home. We chatted to her about her flooring, interior and decor inspiration.

Insta — spiration

Follow us on Instagram for all of the latest on products and trends.
Tag photos of your home with #alternativeflooring.

Sign up for Alternative News Sign Up!

Subscribe to our newsletter to receive fun and fabulous interiors inspo straight to your inbox. 

By joining our mailing list you consent to having your data processed as shown in our privacy policy.

The Edit - home style by Alternative